A JMC Pools Company, Built on 20+ Years in South Florida
Liquid Luxe, A JMC Pools Company, designs and builds custom pools — run by the same team that's cared for South Florida backyards for over two decades, now building the pools it used to only maintain.
Schedule Your Private ConsultationJMC Pools Came First
For over 20 years, JMC Pools has been built on trust, hands-on expertise, and long-lasting relationships. We grew by doing the work — maintaining pools, mastering every detail, and learning the craft from the ground up.
20+
Years of Experience
150+
Pool Projects Completed
200+
Real Google Reviews
4.9/5 ★
Google Rating
Our Google reviews go back to our years as JMC Pools. When the company became Liquid Luxe, we renamed the same Google Business Profile instead of starting a new one — so every review on it reflects the work of the same team.
A New Chapter, Built on the Same Foundation
As our experience deepened, our vision evolved. We began focusing on highly customized, design-driven pool construction, where precision, creativity, and craftsmanship operate at the highest level.
That evolution led to Liquid Luxe — a luxury pool design and construction brand built on decades of real-world experience.
This isn't a departure. It's a refinement — and the beginning of a new chapter.
— Marcelo Coelho, Owner
What Each Brand Does Today
Liquid Luxe and JMC Pools aren't two separate companies you have to choose between — they're one team, split by what happens before your first swim and everything after it.
Design & ConstructionThe design and build arm of the group — fully custom luxury pools, from first sketch to final tile.
Service & MaintenanceThe team that's cared for South Florida pools for over 20 years — and stays on after your Liquid Luxe project is complete.
The People Behind Every Liquid Luxe Project
Real people, not a call center — the same faces you'll see on-site and hear from during your project.
Marcelo Coelho
Owner & Project Director
Duda Coelho
Operations & Service Director
Fernanda Martins
Manager
Helea Minear
Service Manager
Olavo Pires
Customer Service
Isaque Silva
Project Manager
Ézio Prates
Marketing Manager
An Authorized Dealer, Not Just an Installer
We're an authorized dealer for Fluidra, Jandy, and Pentair — and an official warranty center for Jandy and Pentair equipment.
See and Touch the Materials First
Every finish, tile, and equipment option on our site starts as a physical sample in our Lantana showroom — the same place our design team works from on your project.
113 Moorings Dr, Lantana, FL 33462
561-866-5913
